WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

  • Mark@lemmy.world
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    2 months ago

    “We will never show you ads in WhatsApp. We promise”. --Facebook when they bought WhatsApp and promised the previous owner not to force ads in the app…

      • WhatAmLemmy@lemmy.world
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        2 months ago

        Have they removed that dogshit crypto they added a few years ago? Haven’t donated since.

        Signal was never more than a stepping stone anyway. Centralised privacy services, that can be taken down by any government, are doomed to fail under surveillance capitalfascism.

        • WolfLink@sh.itjust.works
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          2 months ago

          It’s still there, buried in the settings. TBF I wouldn’t expect them to remove it, because some people probably do use it.