They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
They wont be happy until eye tracking technology makes sure we sit and watch their fucking ads before the actual content appears.
I mean, none of this is getting better. Its only going to become worse. I have ads in the fucking pause screen on my streaming tv app. So if I want to take a toilet break, I get an ad in my face. Its just so ridiculous.