Friends was in a supermarket the other day. He bought an item labelled “Liquid Death”.
What the product actually was is something he never buys because he never needs it, but because of the fantastically insane name of the product he said he just had to buy it!
That product? The one named Liquid Death?
Do you want to know what it was?
It was a 12 pack of 500ml cans of water
This kind of marketing works, kids. Something so unexpected you just have to buy it!
I normally am against outrageous branding, especially in the overly masculine or nationalistic area, but I think they are pretty solid. Good product, they lean right into the ridiculousness just enough for it to be a little comical, seem to have good messaging, and it’s just good. Expensive for what it is though.
There is so much of that kind of marketing at this point, that it had not occurred to me until reading this discussion that “Liquid Death” was intended to ironically over the top.
Liquid Death isn’t bottled, it’s canned. They’re whole gimmick is “death to plastic” which is a little ironic considering that aluminum cans have a plastic lining.
Still, it’s a great product. They’ve eliminated 99.9% of the plastic, so I think the slogan still works.
Yeah! All aluminum cans have a thin plastic lining. So do soup cans. They’re still both better than plastic packaging, but it just shows how difficult it is to completely remove plastic from your life.
I drink a lot of beverages that come in aluminum cans so I am reaaaally hoping that they have less microplastic risk than 100% plastic packaging does.
It’s always so surprising. I heard somewhere that even glass bottles have a lot of microplastics in them because the paint from the top of the bottle tops gets into the drinks when they seal them. It’s crazy out there.
IIRC liquid death also has some very good policies.
And it was originally created because drinking water isn’t cool, and musicians in bands wanted something to drink that looked like energy drinks or alcohol while staying hydrated. They mentioned bands filling empty monster cans with water as an inspiration.
Yeah, but at least they have high sugar warnings on their beverages, so it’s likely nothing compared to what the US does with the only metric measured bottles available in the region (which are typically much cheaper too).
And who do you think used a lot money and political leverage to make that happen, hell coca cola even hired hit men to go after trade unionists, educate yourself
I would never buy bottled water either, but I do have an unopened can of liquid death standing around because it’s such a fantastic can. Guests do ask me about it, or pick it up, sometimes. It’s always disappointing to them and that’s what I feed on.
Friends was in a supermarket the other day. He bought an item labelled “Liquid Death”.
What the product actually was is something he never buys because he never needs it, but because of the fantastically insane name of the product he said he just had to buy it!
That product? The one named Liquid Death?
Do you want to know what it was?
It was a 12 pack of 500ml cans of water
This kind of marketing works, kids. Something so unexpected you just have to buy it!
No joke, their Dr Pepper imitation is delicious and 10 calories per can.
They also have an iced tea called Death to Billionaires which I appreciate.
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I normally am against outrageous branding, especially in the overly masculine or nationalistic area, but I think they are pretty solid. Good product, they lean right into the ridiculousness just enough for it to be a little comical, seem to have good messaging, and it’s just good. Expensive for what it is though.
There is so much of that kind of marketing at this point, that it had not occurred to me until reading this discussion that “Liquid Death” was intended to ironically over the top.
I am pretty sure it is, it seems ironic to me
Liquid Death isn’t bottled, it’s canned. They’re whole gimmick is “death to plastic” which is a little ironic considering that aluminum cans have a plastic lining.
Still, it’s a great product. They’ve eliminated 99.9% of the plastic, so I think the slogan still works.
They have a plastic lining!?!? Crazy.
Yeah! All aluminum cans have a thin plastic lining. So do soup cans. They’re still both better than plastic packaging, but it just shows how difficult it is to completely remove plastic from your life.
I drink a lot of beverages that come in aluminum cans so I am reaaaally hoping that they have less microplastic risk than 100% plastic packaging does.
It’s always so surprising. I heard somewhere that even glass bottles have a lot of microplastics in them because the paint from the top of the bottle tops gets into the drinks when they seal them. It’s crazy out there.
Citation needed. Aluminum needs much more energy.
Aluminum is infinitely recyclable
Omg I haven’t had canned water in 20+ years, that shit was amazing!
Edit: well fuck, it’s sparkling water.
They have normal water as well.
IIRC liquid death also has some very good policies.
And it was originally created because drinking water isn’t cool, and musicians in bands wanted something to drink that looked like energy drinks or alcohol while staying hydrated. They mentioned bands filling empty monster cans with water as an inspiration.
Only in America does the coolness of drinking water ever factor into anything, coca cola successfully brainwashed the entire country lol
I think it’s more beer than coke. It’s also for like drinking with friends and not standing out if you don’t like alcohol but the rest do.
Edit: maybe I should say also for alcohol rather than more for alcohol.
“Only in America” meaning the United States or the Americas or just North America?
I’m asking because there is a city in Mexico that drinks more Coca-Cola than water.
Yeah, but at least they have high sugar warnings on their beverages, so it’s likely nothing compared to what the US does with the only metric measured bottles available in the region (which are typically much cheaper too).
Also they actually use sugar. The United States imports Mexican Coca-Cola.
And who do you think used a lot money and political leverage to make that happen, hell coca cola even hired hit men to go after trade unionists, educate yourself
What the actually fuck is this response for asking what you meant by “America”?
If you truly can’t understand what America refers to in this context then you are too dumb to waste my time replying
Liquid Death is just an overpriced can of water, right?
In essence, yes. It fills a small niche and a can isn’t as bad as a plastic bottle but in the end it’s water in a can.
I would never buy bottled water either, but I do have an unopened can of liquid death standing around because it’s such a fantastic can. Guests do ask me about it, or pick it up, sometimes. It’s always disappointing to them and that’s what I feed on.
This you?
I am that cool.
Delightfully devilish, Seymour