

Pretty simple.
They already wanted to do it, but didn’t want to take the blame for it. With a vocal minority now voicing concerns, they jumped on the occasion.
So why now rather than when that group started voicing their oppoaition ? Well, if they did earlier they had to deal with a liberal federal government that probably would have intervened in the name of free market, but now with a conservative fed government, they have free reign to impose regressive view on about anyone.
Waiting for the right time to strike.
Good luck living without payments processors.